Which company did Peter Jones found before becoming a Dragon's Den investor?

Peter Jones founded Phones International Group before becoming a Dragon's Den investor.

Phones International Group was a telecommunications business established by British entrepreneur Peter Jones. Jones developed extensive interests in mobile phones, communications and technology, sectors that helped define his business reputation before his television career.

Jones became one of the best-known investors on the British version of Dragon's Den. His company history is distinct from brands associated with other dragons: Ryman is linked with Theo Paphitis, Hamilton Bradshaw with James Caan, and Hawes & Curtis with Touker Suleyman. Phones International Group therefore identifies Jones's entrepreneurial background rather than a Dragon's Den investment made during a pitch.