Which company did Peter Jones found before becoming a Dragon on the BBC programme?

Peter Jones founded Phones International Group before becoming a Dragon on the BBC programme.

Phones International Group was a telecommunications business associated with the sale and distribution of mobile phones. Jones built his reputation as an entrepreneur and investor through technology, retail and consumer businesses before joining Dragon's Den.

Peter Jones became one of the programme's original Dragons and is the only investor from the first series to remain a permanent Dragon throughout the show's British run. His background in mobile communications helped shape the technology and commercial questions he brought to pitches.

Phones International Group is often confused with major high-street phone retailers such as Carphone Warehouse or Phones 4u. Those were separate companies. The specific business connected to Jones's entrepreneurial history is Phones International Group.