Which company did Peter Jones establish in 2005 as a digital media business?

Peter Jones established Peter Jones TV in 2005 as a digital media business.

Jones is best known to television audiences as a long-serving investor on the British show Dragon's Den. His wider business interests have included technology, media, property and consumer brands, so his television career represents only one part of his commercial activity.

Peter Jones TV was created during a period when digital media businesses were expanding rapidly and entrepreneurs were experimenting with new ways to produce and distribute content. The company name is distinct from the BBC programme itself and from Jones's investment vehicle.

Viewers can confuse Peter Jones TV with Social Chain, the company co-founded by Steven Bartlett, or with Amstrad, the electronics business founded by Alan Sugar. Those are separate companies associated with different entrepreneurs.