Which company did Peter Jones establish in 1998, before becoming a Dragon on Dragon's Den?

Peter Jones established Phones International Group in 1998, before becoming a Dragon on Dragon's Den.

Phones International Group was created during Jones's career in the mobile-communications sector. The business focused on mobile phones and related telecommunications activity, an area that helped establish Jones as a technology entrepreneur rather than simply a television personality. His later portfolio expanded into media, property, retail, and leisure.

Jones's business background is important to his role on Dragon's Den because his questions often reflect experience with scalable products, distribution, and ownership structures. The television programme introduced him to a mass audience, but it did not begin his entrepreneurial career.

Phones International Group is sometimes confused with Phones 4u or Carphone Warehouse because all operated in the mobile-phone market. They were separate businesses. The answer refers to the company Jones founded, not a retailer where he merely invested or worked.