Which company did Peter Jones establish in 1998 as a mobile-phone retailer and distributor?

Peter Jones established Phones International Group in 1998 as a mobile-phone retailer and distributor.

The company became an important part of Jones's business career before his long-running role as an investor on Dragons' Den. It operated in the mobile-communications market, a rapidly expanding sector in the late 1990s as mobile phones moved from specialist products towards everyday consumer technology.

Phones International Group is not the same business as Carphone Warehouse, the much larger retail chain founded by Charles Dunstone and Julian Brown. That distinction matters because both companies operated in the mobile-phone sector and are often mentioned together in accounts of British telecommunications retail.

Jones later built interests across technology, consumer products, property, media, and retail. On Dragons' Den, his technology and commercial background made him particularly associated with pitches involving scalable products and ambitious brands.