Which company did Peter Jones establish before becoming a Dragon on the BBC series Dragon's Den?

Peter Jones established Phones International Group before becoming a Dragon on the BBC series Dragon's Den.

Phones International Group was a telecommunications business founded by Jones in 1998. The company operated in the mobile-phone sector, an area that matched Jones's long-standing interest in technology and communications.

Jones's experience building businesses in telecommunications helped shape his investment identity on Dragon's Den. He has also been associated with ventures spanning media, consumer products, property and technology, so the company is only one part of his broader entrepreneurial career.

Phones International Group is not the same company as Carphone Warehouse or TalkTalk. Those names belong to other telecommunications businesses, which is why the precise company name matters in this question.