Which company did Peter Jones buy after it entered administration in 2005?

Peter Jones bought Red Letter Days after the company entered administration in 2005.

Red Letter Days was founded by Rachel Elnaugh as an experience-gift business. Instead of selling only physical products, it offered customers activities and special experiences, including leisure and entertainment options that could be purchased as gifts.

The company encountered financial difficulties and entered administration in 2005. Peter Jones, who was already a Dragon on the programme, acquired the business and its assets. The purchase became one of the most discussed links between a Dragon's investment career and a company associated with the show.

Red Letter Days should not be confused with Ryman, the stationery retailer associated with Theo Paphitis, or Reggae Reggae Sauce, the product famously pitched by Levi Roots. Those are separate Dragon's Den businesses and do not answer this question.