Nick Jenkins founded Moonpig before joining Dragon's Den.
Moonpig is an online greetings-card company that lets customers choose personalised designs and send cards through a digital ordering service. Jenkins founded the business in 2000, helping pioneer a more convenient internet-based approach to the traditional greetings-card market.
The company became widely recognised for its personalised cards and later expanded beyond its original offering. Its success gave Jenkins the entrepreneurial profile that led to his appointment as a Dragon on the British television programme in 2015.
Moonpig is sometimes confused with other online businesses linked to former Dragons. Zoopla, for example, is associated with Alex Chesterman, while Red Letter Days was founded by Rachel Elnaugh. These companies occupy different sectors, so the relevant match is Jenkins with Moonpig and its online card service.