Which company did Levi Roots pitch to the Dragons on the British television series Dragon's Den?

Levi Roots pitched Reggae Reggae Sauce to the Dragons on the British television series Dragon's Den.

Roots appeared on the programme in 2007, presenting his Caribbean jerk barbecue sauce. The pitch helped introduce his food brand to a much wider audience and became one of the best-known success stories associated with the British series.

The sauce was developed from Roots's family recipe and became the flagship product of his food business. His television appearance led to investment and major retail distribution, helping transform a market-stall product into a nationally recognised brand.

The product is sometimes shortened conversationally to “Reggae Reggae,” but the canonical product name is Reggae Reggae Sauce. It should also not be confused with the separate business names later used for Levi Roots's wider food range.