Which company did Dragon's Den investor Tej Lalvani lead as chief executive?

Dragon's Den investor Tej Lalvani led Vitabiotics as its chief executive.

Vitabiotics is a British company that develops and markets vitamins, minerals and nutritional supplements. Lalvani became chief executive of the family-owned business and helped oversee its commercial growth before joining Dragon's Den as an investor.

His connection with the company is sometimes simplified by describing him only as a Dragon. In fact, his business background came from working within a substantial health-and-nutrition brand, giving him experience in consumer products, retail distribution and brand building.

Lalvani joined the Dragon's Den panel in 2017. Vitabiotics should not be confused with a retailer such as Boots or Holland & Barrett: those are retailers, while Vitabiotics is the manufacturer and brand owner associated with Lalvani.