Which company did Dragons' Den investor Steven Bartlett co-found in 2014?

Dragons' Den investor Steven Bartlett co-founded Social Chain in 2014.

Social Chain was established by Bartlett and Dominic McGregor as a social-media marketing and communications business. It became known for campaigns designed around online communities, viral content and digital culture, reflecting the changing relationship between brands and social platforms.

The company is sometimes confused with similarly named media businesses, especially Media Chain. The correct name is Social Chain. It is also not the same thing as the film The Social Network, which is a title rather than Bartlett's company.

Bartlett's experience at Social Chain helped shape the perspective he brought to Dragons' Den. He became particularly associated with technology, digital brands and founders building businesses for younger online audiences. Bartlett joined the BBC programme in 2021, making him one of its younger modern investors.