Which company did Dragon’s Den investor Sara Davies found in 2005 to sell craft products and supplies?

Dragon’s Den investor Sara Davies founded Crafter’s Companion in 2005 to sell craft products and supplies.

Davies created the business while she was a university student. Her first major product was an envelope-making tool designed to help crafters produce professional-looking envelopes at home. The business grew from a small student venture into an international craft company.

Crafter’s Companion became known for papercraft, card-making, sewing and digital craft products. Davies later joined the Dragon’s Den investment panel, bringing experience from building the company herself. Crafter’s Companion is sometimes confused with Hobbycraft, which is a separate UK craft retailer rather than Davies’s company.