Which company did Dragons' Den investor Peter Jones found in the UK mobile-phone sector?

Dragons' Den investor Peter Jones founded Phones International Group in the UK mobile-phone sector.

Phones International Group was established by Peter Jones as a telecommunications business. Its activities centred on mobile phones and related services, placing Jones in the rapidly expanding consumer communications market before his television career made him widely known.

Jones became one of the most recognisable investors on the British edition of Dragons' Den. His business interests have extended across technology, media, retail and telecommunications, so the company is often mentioned in accounts of the commercial background that preceded his television role.

Phones International Group should not be confused with Carphone Warehouse, a separate major UK mobile-phone retailer. Jones’s company is also distinct from Mobile Phones Direct, which was founded independently and later became known for online mobile-phone sales. The exact company name is therefore important when identifying this part of Jones’s career.