Which company did Dragon's Den investor Peter Jones found in 1998 to sell mobile phones?

Dragon's Den investor Peter Jones founded Phones International Group in 1998.

The company operated in the mobile-phone sector, building on Jones's earlier interest in technology and telecommunications. His business career began with ventures including a computer business, and mobile communications became one of his most successful areas.

Jones joined the BBC's Dragon's Den as an investor in the programme's first series in 2005. He is widely associated with technology, retail, media and consumer brands, but Phones International Group is the company specifically linked to his mobile-phone business career.

Phones International Group is sometimes confused with Carphone Warehouse, a separate major retailer. Jones's later portfolio also included other communications and investment businesses, so the 1998 founding date helps identify the correct company.