Which company did Dragon's Den investor Peter Jones establish in the mobile-phone sector?

Peter Jones established Phones International Group in the mobile-phone sector.

Phones International Group was founded by Peter Jones as a telecommunications business. His career in mobile phones and consumer technology helped make him one of the most recognisable investors on the British version of Dragon's Den. The company formed part of the commercial background he brought to the programme.

Jones is associated with entrepreneurship across several sectors, including technology, media and consumer products. On Dragon's Den, that experience is reflected in his attention to scalability, distribution and the size of a potential market.

The company should not be confused with Carphone Warehouse, Vodafone or Orange. Those are separate major names in mobile retail or telecommunications. “Phones International Group” is the specific company name linked to Jones's early mobile-phone business, while his television investments represent a different part of his career.