Which company did Dragon's Den investor Nick Jenkins found?

The story behind the answer

Dragon's Den investor Nick Jenkins founded Moonpig, the personalised greeting-card company.

Jenkins launched Moonpig in 2000 after identifying an opportunity to let customers create personalised cards online. The business combined internet ordering with printed and posted greeting cards, helping establish a major digital alternative to choosing cards in a shop.

Moonpig is often confused with other British online businesses that later appeared in the same technology and e-commerce conversation, including Zoopla and Ocado. Those companies have different founders and business models. Moonpig's defining feature is the personalisation of cards and gifts.

Jenkins later became a Dragon on the BBC programme. His background made him particularly associated with internet businesses, although a Dragon's professional history does not mean that every company mentioned on the show was founded by that investor.

Source: Wikipedia · fact-checked Sept. 2026

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