Dragon’s Den investor Nick Jenkins co-founded Moonpig in 2000 as an online personalised-card business.
Moonpig began after Jenkins recognised that internet users might want to send greeting cards featuring their own photographs and messages. The company’s service allowed customers to choose designs, personalise cards and have them printed and posted.
Jenkins later became a Dragon on the BBC programme, joining the panel in 2015. His background at Moonpig helped establish him as an investor with experience in online retail and consumer services.
Moonpig is often confused with conventional card-shop chains because it sells greeting cards, but its defining feature is digital personalisation and online ordering. The business later expanded into gifts, flowers and other products, while retaining its original personalised-card identity.