Which company did Dragon Steven Bartlett co-found with Dominic McGregor in 2014?

Steven Bartlett co-founded Social Chain with Dominic McGregor in 2014.

Social Chain is a social-media marketing agency that works with brands on digital campaigns, online communities and social content. Bartlett and McGregor established the company during the rapid expansion of social platforms as an important part of marketing strategy.

Bartlett's experience building Social Chain helped explain his appointment as a Dragon in 2022. His background differs from investors whose careers were mainly based in fashion retail, manufacturing, property or leisure businesses.

The company name is sometimes confused with Bartlett's podcast, The Diary of a CEO, which is a separate venture. Social Chain was the earlier business that made him prominent in the marketing and technology sectors.