Which company did Dragon Peter Jones establish in 1998 as a mobile-phone distribution business?

Peter Jones established Phones International Group in 1998 as a mobile-phone distribution business.

The company became an important part of Jones's early commercial career, before his wider investments and television work made him a household name. Phones International supplied mobile phones and related products during a period when mobile communications were expanding rapidly in the United Kingdom.

Jones later built interests across technology, media, retail and property. His Dragon's Den appearances are often associated with consumer brands, but his original business background was closely connected with telecommunications. Phones International is sometimes confused with Wireless Logic, another telecommunications company linked to Jones; they are separate businesses.

Jones joined the original British Dragon's Den investor line-up and became known for discussing sales, distribution and scalable growth. Those themes also reflected his experience in building companies around fast-changing consumer technology.