Which company did British Dragon's Den investor Peter Jones launch in 1998 as a mobile-phone retailer?

Peter Jones launched Phones International Group in 1998 as a mobile-phone retailer.

The company became an important part of Jones's business career and reflected the rapid growth of the mobile-phone market in the late 1990s. Phones International Group later developed into a broader technology and communications business rather than remaining only a high-street handset seller.

This company is often confused with Carphone Warehouse, another major British mobile-phone retailer founded by different entrepreneurs. The similar sector and period can make the names easy to mix up, but they are separate businesses.

Jones joined the British Dragon's Den panel at the programme's launch. He is also associated with the Peter Jones Foundation, which supports education and enterprise initiatives, but that charitable organisation is unrelated to the 1998 retail company's original name.