Which company did British Dragon's Den investor Peter Jones found in 2005?

Peter Jones founded Peter Jones TV in 2005.

Peter Jones is one of the most recognisable British Dragons and has interests spanning technology, media, retail and property. Peter Jones TV was established as a television production company, reflecting his involvement in broadcasting as well as his investment career.

The company is easy to confuse with businesses connected to other Dragons. Phones 4u was founded by John Caudwell, Bannatyne Fitness is associated with Duncan Bannatyne, and Red Letter Days was founded by Rachel Elnaugh. Those names are all linked to the wider Dragon's Den story, but they are not the answer to this question.

Jones's business profile predates and extends beyond his television appearances. His career included work in consumer electronics and mobile communications, and he later became known for backing companies through the Den and through private investments. The 2005 date identifies the company formation period rather than the year Jones first appeared on television.