Which company did British Dragon Rachel Elnaugh found before joining Dragon's Den?

Rachel Elnaugh founded Red Letter Days before joining Dragon's Den.

Red Letter Days was a British experience-gift company offering customers vouchers for activities and special occasions. Elnaugh established the business in 1989 and built it into a prominent brand before becoming one of the original Dragons when the BBC programme launched.

The company later encountered serious financial difficulties and went into administration in 2005. It was subsequently acquired by Peter Jones, who helped relaunch the brand. That connection is a notable part of the company’s Dragon's Den history because Jones was a fellow investor on the programme.

Red Letter Days is not the same business as Moonpig or Reggae Reggae Foods. Those are separate companies associated with other televised entrepreneurs and investments, while Elnaugh’s pre-television enterprise was the experience-gift brand.