Apple developed the iPhone, Macintosh, and Apple Watch under CEO Tim Cook.
Apple is the technology company behind the iPhone smartphone, Macintosh computers, and Apple Watch. Tim Cook became Apple’s chief executive officer in 2011, succeeding co-founder Steve Jobs, and has overseen the company’s continued expansion across hardware, software, and services.
The Macintosh was introduced in 1984 and helped popularize a graphical user interface for personal computers. The iPhone debuted in 2007, combining a phone, music player, and internet communicator in one touchscreen device. Apple Watch went on sale in 2015 and extended Apple’s ecosystem into wearable technology.
Apple’s services include the App Store, Apple Music, Apple TV+, iCloud, and payment products. The company is sometimes identified only with the iPhone, but its market value depends on a broader collection of products, services, brand strength, and expected future earnings.