Which company created the Dockers brand as a khaki-focused label in 1986?

The story behind the answer

Levi Strauss & Co. created the Dockers brand in 1986.

Dockers was introduced as a line centered on khaki trousers and casual clothing, extending Levi Strauss & Co.’s business beyond its traditional denim reputation. The label targeted consumers seeking a more polished alternative to jeans for everyday wear.

The brand became strongly associated with pleated khakis, casual trousers and business-casual dressing. Its advertising and product positioning helped popularize khaki pants in offices and social settings during the late twentieth century.

Dockers is therefore not a separate jeans company founded independently from Levi Strauss & Co. Although it later operated with its own identity, its origins belong to the Levi Strauss corporate group.

Source: Wikipedia · fact-checked Sept. 2026

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