Adidas became Beyoncé’s Ivy Park apparel partner in 2020.
Ivy Park began as an athletic clothing brand associated with Beyoncé and was originally launched in 2016 through a partnership involving Sir Philip Green’s Arcadia Group. Beyoncé later acquired full ownership of the brand before entering a creative partnership with Adidas.
The Adidas collaboration was announced in 2018 and produced its first collection in January 2020. The partnership covered clothing, footwear, and accessories, combining sportswear with fashion-oriented collections and strong visual campaigns.
The collaboration ended in 2023. Reports described disagreements over creative direction and business operations, and Adidas confirmed that its partnership with Beyoncé had concluded. Ivy Park’s history is therefore separate from Beyoncé’s music catalog, despite the brand’s frequent use of album-era imagery and celebrity marketing.