The clothing company whose logo features a 3D rhinoceros is Ecko, formally styled ECKŌ UNLTD. The American urban-fashion brand was founded by Marc Ecko in 1993 and became known for its bold rhino emblem on T-shirts, hoodies, jackets, jeans, and accessories.
Ecko began as a T-shirt business and grew alongside hip-hop, graffiti, skate, and streetwear culture during the 1990s and early 2000s. The rhinoceros represents strength, individuality, and an untamed attitude—ideas that fit the brand’s rebellious visual identity. Depending on the garment or era, the rhino may appear as a raised, shaded, metallic, or dimensional graphic rather than a flat silhouette.
A common mix-up is to answer “Marc Ecko,” but Marc Ecko is the designer and founder, not the clothing-company name requested. “Ecko Unlimited” or “ECKŌ UNLTD.” is the fuller brand form, while “Ecko” is the standard quiz-friendly answer. The brand also produced Ecko Red, a women’s line, but the signature rhino is associated with the wider Ecko Unltd. label.