Calvin Klein used Brooke Shields in its famous 1980 jeans advertising campaign.
The campaign made Shields, then a teenager, the face of Calvin Klein Jeans. Its provocative television and print advertisements helped make designer denim a major part of popular fashion culture in the United States.
The campaign is often remembered for the line “Nothing comes between me and my Calvins.” The wording made the jeans themselves the central focus while connecting the brand with a youthful, fashion-forward image.
This campaign is distinct from Calvin Klein’s broader fashion advertising and from later celebrity partnerships. It is also separate from the designer-jeans launches of other brands during the late 1970s and early 1980s. Shields’s association with the Calvin Klein name became one of the landmark moments in jeans advertising history.