Which clothing brand did Drake, Oliver El-Khatib and Noah “40” Shebib launch in 2011?

Drake, Oliver El-Khatib and Noah “40” Shebib launched October’s Very Own in 2011.

October’s Very Own, commonly abbreviated OVO, began as a Toronto-based clothing and lifestyle project linked to Drake’s music career. Its owl emblem became the label’s signature symbol, appearing on apparel, accessories and collaborations.

OVO’s fashion collections typically use premium basics, collegiate references, outerwear and Canadian cultural cues. The brand also operates retail stores and has collaborated with major sportswear companies, including Jordan Brand.

OVO is sometimes confused with OVO Sound, Drake’s record label. Both use the OVO name and owl imagery, but OVO’s clothing business is the streetwear and lifestyle label. The three founders are credited with establishing the broader OVO creative identity.