Salford is home to the BBC's Dragon's Den filming studio at MediaCityUK.
MediaCityUK is a major media development at Salford Quays in Greater Manchester. The BBC moved significant operations there, and Dragon's Den has been filmed at the complex after the programme's earlier production locations. The setting is therefore in the city of Salford, even though it is part of the wider Greater Manchester urban area.
This distinction causes a frequent answer mix-up. Manchester is the nearby and much better-known city, but MediaCityUK itself is in Salford. The location also hosts television, radio and digital production for several broadcasters and media organisations.
The den's interior is designed as a dramatic business-pitch environment, so viewers may not immediately recognise the real studio location. Filming location and the entrepreneurs' business locations are separate facts; companies pitching on the programme come from across the United Kingdom and beyond.