Which city hosts the Melbourne Fashion Festival?

Melbourne hosts the Melbourne Fashion Festival. The annual event is one of Australia’s best-known fashion celebrations and presents runway shows, industry programmes and public events.

The festival was formerly known as the L’Oréal Melbourne Fashion Festival and has used other sponsor-linked names during its history. Its current title reflects its connection with the city rather than a single commercial sponsor.

Melbourne has a long association with Australian fashion, design education, retail and cultural festivals. The event combines professional fashion programming with accessible activities for a broad public audience.

Sydney also hosts important Australian fashion events, including Sydney Fashion Week. That distinction can cause confusion, but the Melbourne Fashion Festival is specifically based in Melbourne, the capital of Victoria.