Tokyo hosts the annual Rakuten Fashion Week TOKYO.
Tokyo Fashion Week is Japan's major fashion-week event and is organized in the Japanese capital. The event has used several names over its history, including Japan Fashion Week in Tokyo and Mercedes-Benz Fashion Week Tokyo, reflecting changes in branding and title sponsorship.
Rakuten became the title sponsor, producing the name Rakuten Fashion Week TOKYO. The schedule presents Japanese and international labels through runway shows, digital presentations and related events across Tokyo.
Tokyo Fashion Week is sometimes confused with individual designer showcases or with fashion weeks in Osaka and Kyoto. Those cities also have fashion industries and events, but the Rakuten-branded official event identifies Tokyo as its host city.