The British Dragon's Den studio used for the programme's investor pitches is in Manchester.
The programme is filmed at MediaCityUK in Salford, Greater Manchester. MediaCityUK is a major media complex beside the Manchester Ship Canal, and it houses studios and offices used by broadcasters and production companies. The wider location is therefore often described through Salford, while the nearest major city is Manchester.
That distinction creates a common mix-up. Salford is a separate city in Greater Manchester, so “Manchester” is the expected metropolitan answer for the studio location, but the detailed filming location is MediaCityUK in Salford. The set itself is designed as the programme's den and should not be confused with the businesses or homes of the investors.
The location also connects the show with one of the United Kingdom's most important broadcasting hubs. MediaCityUK opened in stages from 2011 and became a prominent base for television production.