Which character is the mascot of the Japanese streetwear brand BAPE?

Baby Milo is the mascot character of the Japanese streetwear brand BAPE.

Baby Milo is a cartoon ape character used extensively on T-shirts, hoodies, accessories, and collaborations. The character’s simplified features and playful proportions gave BAPE a recognizable graphic identity distinct from its camouflage patterns and shark motifs.

BAPE was founded in Japan by Nigo in 1993. The brand’s full name is A Bathing Ape, a phrase referencing the expression “a bathing ape in lukewarm water,” associated with overindulgence in contemporary Japanese culture.

Baby Milo is sometimes confused with BAPE’s Ape Head logo. The Ape Head is a separate emblem based on an ape’s face, while Baby Milo is the illustrated character mascot used in the brand’s graphics.