Which CEO of Best Buy led its turnaround after 2012?

Hubert Joly was the Best Buy CEO who led its turnaround after 2012. Best Buy appointed him president and chief executive in August 2012, and he began the job on September 4, succeeding interim CEO George L. Mikan III.

Joly arrived when Best Buy faced falling sales, heavy competition from Amazon, weak customer-service perceptions, and the “showrooming” problem—customers examined products in stores but bought them online. His Renew Blue strategy attacked those issues rather than abandoning physical stores.

Best Buy introduced expanded price matching, improved employee training, sped up online fulfillment, and created branded “store within a store” areas for companies such as Apple, Google, Microsoft, and Samsung. The company also used its stores as local distribution centers. Richard Schulze founded Best Buy, while Brian Dunn and Mikan held earlier leadership roles; neither is the canonical turnaround answer.