The Cartier watch collection created in 1917 and inspired by the shape of a Renault tank is the Tank.
Louis Cartier developed the Tank during the First World War. Its case used strong vertical side elements, called brancards, with the central dial set between them. The geometry was associated with the overhead view of military tanks, giving the design its name and distinctive architectural outline.
The Tank became one of Cartier’s enduring watch designs because its rectangular form could be adapted into many sizes, materials and movements. Famous wearers have included cultural figures and political leaders, helping turn it into a recognizable dress watch.
The Tank is often mixed up with the Santos, another important Cartier model. The Santos was created for aviator Alberto Santos-Dumont and has a more square profile with visible bezel screws. The Tank’s defining visual language is its elongated rectangular case and parallel side rails.