Peter Jones has been a Dragons' Den investor since the British series began in 2005.
Jones joined the original investor line-up when the BBC launched its version of the Japanese business-pitch format. His background includes interests in technology, media, property and consumer businesses, giving him a broad range of experience to apply during pitches.
Over the programme’s history, the investor panel has changed repeatedly. Several well-known entrepreneurs joined later or departed after multiple series, so the phrase “original Dragon” is easy to apply incorrectly. Jones is notable because he remained connected with the programme across its changing panels and became one of its most recognisable figures.
Peter Jones is also distinct from fellow Dragon Theo Paphitis, who is associated with retail and joined the programme after its launch. Likewise, Duncan Bannatyne became strongly identified with the early years but is not the same person as Jones. The show’s rotating cast makes accurate chronology important.