Which business product made entrepreneur Levi Roots famous after his Dragon's Den appearance?

Reggae Reggae Sauce made entrepreneur Levi Roots famous after his Dragon's Den appearance.

Levi Roots, the stage name of Keith Valentine Graham, appeared on Dragon's Den in 2007 to pitch his Caribbean-inspired sauce. The product was presented as a jerk barbecue sauce and became the foundation of a much larger food and media brand. Its distinctive name and reggae-themed branding helped it stand out in the crowded sauce market.

The pitch is one of the programme's most memorable success stories. Roots secured investment from Dragons Peter Jones and Richard Farleigh, and the sauce later became widely distributed through major retailers. The brand expanded into additional food products, restaurants and other commercial ventures.

The product is often loosely called jerk sauce, but the canonical brand name is Reggae Reggae Sauce. Levi Roots is the entrepreneur's public name; his birth name is Keith Valentine Graham. These distinctions explain why both the person and the product may appear under different names in references.