Hilary Devey founded Pall-Ex before becoming a Dragon on British television.
Pall-Ex is a British palletised freight distribution network. Its model allows freight carried on pallets to move through a coordinated network of regional transport operators, helping businesses distribute goods across the United Kingdom and beyond.
Devey founded the company in 1996 after developing a career in transport and logistics. The business became the central achievement associated with her public profile and explains why logistics and operational scale were among her areas of commercial expertise on Dragon's Den.
Pall-Ex is not a retail chain or a courier brand in the narrow consumer sense. It is a freight network serving business distribution. That distinction matters because Devey is sometimes associated generally with delivery companies, while Pall-Ex specifically refers to the palletised freight network she established.