Which business did Tom Pellereau pitch on Dragons' Den?

Tom Pellereau pitched Stylfile on Dragons' Den.

Stylfile is the brand associated with Pellereau's curved nail-care products. He presented the business on the BBC programme and secured investment after demonstrating how the design could make filing fingernails easier and more effective.

The pitch is remembered because the product had a clear physical demonstration: its curved shape was intended to follow the contour of a nail. Pellereau's success also shows how a Dragons' Den pitch can depend on explaining both the design problem and the route to selling a consumer product at scale.

Stylfile is often mixed up with other notable businesses from the programme. Magic Whiteboard was associated with Neil Westwood, while Reggae Reggae Sauce was the business presented by Levi Roots. Wonderbly, formerly Lost My Name, is another well-known entrepreneurial brand but was not Pellereau's pitched company.