Steven Bartlett co-founded Social Chain before joining the BBC television show Dragon's Den.
Social Chain is a social-media marketing agency associated with Bartlett and co-founder Dominic McGregor. The company grew from work focused on online communities, digital campaigns and social-platform culture. That background shaped Bartlett's investment perspective when he joined Dragon's Den in 2023.
Bartlett became known publicly through entrepreneurship, podcasting and writing as well as through the BBC programme. His career differs from that of Dragons whose wealth was built mainly in property, retail, freight or traditional consumer businesses. Social Chain therefore provides a useful clue to the digital and media expertise he brought to the panel.
The alternatives are businesses associated with other Dragons. Moonpig was founded by Nick Jenkins, Pall-Ex was founded by Hilary Devey, and Vitabiotics is the company led by Tej Lalvani. Social Chain is the business linked to Bartlett's pre-Den entrepreneurial career.