Steven Bartlett co-founded Social Chain before becoming a dragon on the British series Dragons' Den.
Social Chain is a social-media marketing agency and media business associated with online campaigns, influencer marketing and digital communities. Bartlett co-founded it with Dominic McGregor, initially building the business around social-media expertise and youth-focused online communication. The company expanded internationally and became a significant part of Bartlett's entrepreneurial biography.
Bartlett's experience differed from that of several established dragons whose careers were built in physical retail, manufacturing or property. That background helped explain why his appointment was presented as a way to bring digital and technology expertise to the panel. He joined Dragons' Den in 2022, after becoming widely known through business media and his podcast.
Social Chain is sometimes confused with brands founded or backed by Bartlett later in his career. The question asks about the company he co-founded before his television role, rather than a podcast, investment or product brand. The canonical company name is Social Chain.