Which business did Sara Davies found before becoming a Dragon on the British show Dragon’s Den?

Sara Davies founded Crafter’s Companion before becoming a Dragon on the British show Dragon’s Den.

Crafter’s Companion began in 2005 after Davies developed and sold a tool called the Enveloper, which helped crafters create envelopes. The company expanded from that initial product into a business supplying craft tools, materials and related products.

Davies joined Dragon’s Den in 2019, appearing as an investor rather than as a contestant seeking funding. Her experience building a product-focused company gave her particular knowledge of retail, manufacturing, international sales and direct-to-consumer commerce.

The company name is sometimes confused with other businesses associated with Dragons. Red Letter Days was founded by Rachel Elnaugh, Vitabiotics was founded by Kartar Lalvani, and The Social Chain was co-founded by Steven Bartlett. Crafter’s Companion is the business specifically connected with Sara Davies.