Which business did Peter Jones found before he became an investor on Dragons' Den?

Peter Jones founded Phones International Group before he became an investor on the British television show Dragons' Den.

Phones International Group was established in 1998 as a mobile-phone retail and distribution business. The venture helped Jones build substantial experience in telecommunications and consumer technology before he became widely known through television.

Jones was part of the original British Dragons' Den panel and has remained one of the programme's most recognisable investors. His other commercial interests have included consumer brands, property and technology businesses.

Phones International Group should not be confused with Carphone Warehouse, a separate mobile-phone retailer founded by David Ross and Charles Dunstone. The similar industry is the main reason the two names are sometimes mixed up.