Which business did entrepreneur Levi Roots pitch on the British television programme Dragons' Den?

Entrepreneur Levi Roots pitched Reggae Reggae Sauce on the British television programme Dragons' Den.

Levi Roots, whose real name is Keith Valentine Graham, appeared on the programme in 2007 with his Caribbean-inspired sauce. The pitch helped turn a product associated with his music and food-stall background into a widely recognised commercial brand. His performance became one of the most memorable examples of a Dragons' Den pitch leading to significant public attention.

Roots secured an offer involving Peter Jones and Richard Farleigh. The televised deal was for £50,000 in exchange for a 40% stake in the business. As with other pitches, the final commercial arrangement depended on subsequent checks and negotiations, but the appearance clearly helped accelerate the brand's growth.

The product is sometimes described loosely as jerk sauce or Caribbean sauce, but its established brand name is Reggae Reggae Sauce. Those descriptions refer to its style or ingredients, not the canonical business name used in the pitch.