Which business did Dragon's Den investor Peter Jones found in 1998 as a mobile-communications company?

Peter Jones founded Phones International Group in 1998 as a mobile-communications company.

The company became a major part of Jones's business career and helped establish his reputation in telecommunications before his television work. His interests later extended across technology, media, retail, property, and leisure businesses.

Phones International Group is not the same company as Carphone Warehouse or Vodafone. Those names are also strongly associated with mobile phones, which makes them plausible but incorrect answers to this question.

Jones joined Dragon's Den as an investor and became one of the programme's most recognisable Dragons. His technology and communications background is particularly relevant when he assesses businesses involving consumer electronics, digital services, and communications.