Which business did Dragons' Den investor Peter Jones establish in 1998?

Dragons' Den investor Peter Jones established Phones International Group in 1998.

Phones International Group was a telecommunications business founded by Jones during the rapid growth of the mobile-phone market. The company operated in mobile communications and related services, contributing to Jones's reputation as a technology and communications entrepreneur.

Jones had already pursued several business ventures before becoming a television investor. His interests have included mobile phones, technology, retail and media. His background in communications businesses is one reason mobile and technology pitches have often been associated with his Dragons' Den investment profile.

Phones International Group should not be confused with Carphone Warehouse or Phones 4u. Those were separate British mobile-phone retail businesses founded by other entrepreneurs. The similar names reflect the industry they served, not common ownership.