Which business did Dragon's Den investor Levi Roots pitch under the brand name Reggae Reggae Sauce?

Levi Roots pitched his Reggae Reggae Sauce business on Dragon's Den.

Roots, a Jamaican-British musician and entrepreneur, presented his Caribbean-style jerk barbecue sauce to the Dragons. The brand was closely connected to his musical identity and stage name, giving the product a distinctive story as well as a food-market proposition.

His appearance became one of the programme's most memorable pitches. The sauce moved from a small-scale product idea toward wider commercial distribution after the television exposure and investment discussions.

The name is sometimes shortened informally to jerk sauce, but Reggae Reggae Sauce is the specific brand associated with Roots's Dragon's Den pitch. The product later expanded into a broader range of Caribbean food products.