Duncan Bannatyne established Bannatyne Fitness as his major fitness-chain venture.
Bannatyne built a business portfolio that included health clubs, hotels and other interests. His fitness clubs became especially associated with his public business profile and later with his appearances as an investor on Dragons' Den.
Bannatyne Fitness operates as a chain of health clubs and spas in the United Kingdom. Its branding is directly connected to Bannatyne's surname, which makes it distinct from unrelated national gym operators such as PureGym and The Gym Group.
Duncan Bannatyne was one of the best-known Dragons on the British programme. Questions about his businesses can be confused with questions about products in which he invested on television, but Bannatyne Fitness refers to his own fitness-chain venture.