Which business created the successful Tangle Teezer hairbrush pitched on Britain's Dragon's Den?

The story behind the answer

Tangle Teezer is the business that created the successful hairbrush pitched on Britain's Dragon's Den.

The company was founded by Shaun Pulfrey, a British hairstylist and inventor. His product used flexible teeth arranged to separate and smooth hair, with the aim of reducing pulling and breakage during brushing. Pulfrey presented the invention on Dragon's Den and secured investment after an earlier version of the pitch had not produced a deal.

The product is often confused with established hair-tool brands such as Denman or GHD. Those brands are associated with other brushes or styling products, but Tangle Teezer is the company and brand linked to Pulfrey's Dragon's Den pitch.

Tangle Teezer later grew from a specialist invention into an international haircare brand. Its success illustrates an important Dragon's Den pattern: a product can be technically promising before television, but investment, manufacturing, packaging and distribution help determine whether it reaches a large retail audience.

Source: Wikipedia · fact-checked Oct. 2026

Add question to a list

Choose a list to keep this question in: