The British snack created by KP in 1973 and shaped as short hollow cylinders is Hula Hoops.
KP Snacks created Hula Hoops in 1973 in Rotherham, South Yorkshire. The snack is made primarily from potato and corn ingredients, formed into thick ring-like tubes that are crunchy rather than airy. Their distinctive shape is both the product’s visual trademark and the source of a familiar childhood habit: slipping the hoops over fingers before eating them.
Hula Hoops are often confused with other British extruded snacks such as Skips, Quavers, or Monster Munch, but those products have different shapes and textures. The name also refers to the mid-century hula-hoop craze, although the snack itself is a food product rather than a toy. KP has since introduced variations including larger Hula Hoops, tortilla-style versions, and puffed formats, while the original remains the canonical answer to this description.